About Us
Randi Wilens
3303 Pico Blvd Suite C
Santa Monica, CA 90405
310.566.6445 (o)
310.466.7508 (c)
Randi Wilens is a graduate of The University Of Southern California's prestigious School
of Cinema. She often returns to the university as a guest speaker, offering insight into music
video and commercial production. She also lectures yearly at Loyola University's music industry
department.
Presently, Randi is an executive producer and manages directors for music videos, live concerts/festivals,
documentaries, interactive media, branded viral content, commercials and features. She also works extensively with
A&R/ Marketing Executives/Artist Managers in developing and imaging recording artists. She represents directors at their respective production companies in the US and Internationally.
Recent projects have included such high profile projects as:
The short documentary on the making of Pearl Jam's new Album"Backspacer" by
filmmaker/photographer Danny Clinch.
Interactive music video for Cold War Kids from filmmaker/photographer Sam Jones.
Mark Lucas directed the 2009 Austin City Limits 3D Live Concert Experience with such acts as: Pearl Jam, Dave Matthew Band, Kings of Leon,
Dead Weather, Ben Harper, and Mos Def.
Kerry Asmussen directed the 15 Anniversary Vans Warped Tour Motion Picture Event.
Jamie Caliri won a 2009 Emmy for his Opening Title Design on Showtime's "United States of Tara."
Hydra/Humble TV directed the international music video for Muse's "Uprising".
Pete Candeland/ Passion Pictures recently brought the Beatles back to life in the amazing cinematic intro and outro for The Beatles Rock Band edition.
Commercial projects have included three spots for United Airlines:
Dragon, which premiered during the 2007 NFL Superbowl and won the AICP,CLIO and ANNIE award for best animated commercial.
Heart and Sea Orchestra, were viewed by millions of people during the 2008 Beijing Olympics.
Heart won the 2008 AICP and ANNIE award for best animated commercial.
She also represents feature
directors for music videos: GEORGE HICKENLOOPER whose credits include Factory Girl, The Man From Elysian Fields,
Hearts of Darkness: A Filmmaker’s Apocalypse; FOREST WHITAKER whose credits include Hope Floats
and Waiting To Exhale, and TIM STORY whose credits include The Fantastic Four Series and
Barbershop.
RW Media executive produces and represents filmmakers for documentaries, live
concert/DVD/long-form projects, include (partial credits) Wilco " I Am Trying to Break Your Heart",
GEORGE MICHAEL’s 2008 World Tour DVD, LENNY KRAVITZ, TORI AMOS, DIDO, SHAKIRA,
QUEENS OF THE STONE AGE, 30 SECONDS TO MARS, and INCUBUS.
Randi produces music videos and represents directors for markets
including Latin America, Canada, Europe and Asia. Artists vary from rock, r&b, hip-hop, metal, pop,
techno, dance, and alternative. She has also embraced the Nashville music scene as well,
working with such artists as SUGARLAND, LEE ANN WOMACK, THE WRECKERS,
KEITH URBAN, JOHN FOGERTY, GARY ALLEN, and RANDY TRAVIS.
In 2007 RW MEDIA embarked on managing musician/composer Asdru Sierra, one of the
founding members of the Grammy award winning Latin/fusion/jazz collective Ozomatli, for Film
and Television scoring. His work has been featured in Mr. and Mrs. Smith, Nacho Libre,
Never Been Kissed and 21 Grams.
Additionally, she has collaborated with many film studios and independent producers on
feature film tie-ins for such motion pictures as; TRANSFORMERS, LEMONY SNICKET’S A
SERIES OF UNFORTUNATE EVENTS (beginning and end title sequences), DAREDEVIL, SHREK
1 and 2, BIG DADDY and THE GIRL WITH THE PEARL EARRING (featuring Scarlette Johansen).
In the early nineties, Randi gained notoriety when she produced Nine Inch Nails
“Happiness in Slavery” and Danzig “Its Coming Down.” The videos hit the music industry by
surprise using themes of S&M and performance art, creating major buzz amongst top industry
executives. The marketing of the videos were ahead of their time as promotion came by way of
word of mouth due to their extreme imagery and content. These videos set a precedent for
what was to become with the viral market.
In 1997, Randi launched RW Media, which she independently owns. Partial list of credits include:
THE HIVES, MADONNA, JOHN LEGEND, P.O.D., OURS, SHAKIRA, THE DEFTONES, RICKY
MARTIN, GOO GOO DOLLS, OZOMATLI, INCUBUS, COUNTING CROWS, JENNIFER LOPEZ,
DAVE MATTHEWS, ALANIS MORISSETTE, MARILYN MANSON, KORN, MATCHBOX TWENTY,
SEAL, AUDIOSLAVE, AVRIL LAVIGNE, ENRIQUE IGLESIAS, THE SHINS, HIM, MANA, MARY J.
BLIGE (FEATURING P. DIDDY & MARIAH CAREY), BLINK 182, TORI AMOS, CRAIG DAVID,
MOBY, BEN LEE, THE DECEMBERISTS, PAUL OAKENFOLD, CYPRESS HILL, THE FUGEES.
MORPHINE (Grammy Nominated for “Video of the Year”), THREE 6 MAFIA (nominated for an MTV
VMA).
Prior to forming RW MEDIA, she was promoted to president of her own music video and
commercial company ALTER EGO –a division of Bedford Falls. She managed the Los Angeles
and New York offices, overseeing Sales, Marketing, Production, Post Production and
Operations. Additionally, Randi worked extensively with major film studios on music video
feature film tie-ins. A partial list of produced projects includes five major videos which aired
concurrently on MTV: MICHAEL JACKSON, SEAL, DAVE MATTHEWS BAND, STING, SYSTEM
OF THE DOWN, METALLICA, THE DANDY WARHOLS, AND NINE INCH NAILS. Randi also did
a variety of work at ALTER EGO with advertising agencies working on campaigns for LEE
JEANS, SEGA, NIKE, ADIDAS and MOLSON BEER.
Finally, Wilens spent the first few years of the nineties at INDUSTRIAL ARTISTS – A
Bedford Falls subsidiary as Executive Producer. There she headed the music video division for
a commercial/Interactive production company. Randi also recruited, managed, and developed
directors for music videos, commercials and interactive media. She served as head of
production, sales and post-production as well as acting as a liaison with all record and
management companies. Randi started her career as a story editor and executive assistant for
feature film producers. Upon graduation from USC, she worked on several high profile motion
pictures before embracing the short form arena.